25-02-06 Annual Report 3.14 [1-12] - Flipbook - Page 5
Between 2021-2024 NDA has improved 972,637 acres of public land
which has been accomplished in 20 states and 19 National Forests.
Total number of Deer Hunting 101
video series views through NDA and state
wildlife agency YouTube channels.
Fifteen NDA Branches participated
in venison donation programs.
NDA collaborated with the Association for Conservation Information to execute a grant
titled Using YouTube to Attract New Hunters Phase 2, which showcased our newly updated
Deer Hunting 101 course. With a funding of $175,000, this course is now adopted as the
o昀케cial online deer hunting course in New York, Wisconsin, Oklahoma, and Alabama.
The total number of views
generated from posting 40
new educational Reels on Instagram.
NDA membership grew to nearly 150,000
across NDA’s various categories.
The total acreage of improved public land
where NDA addressed landscape-level
access and forest health issues in 2024.
NDA collaborated with the Wildlife Management Institute on the Millennial’s Hunting Video Ad
Campaign grant, which led to increased hunting license sales in North Carolina, Oklahoma,
South Carolina, and Virginia. The campaign generated 15.6 million impressions, portraying
deer hunting positively with an emphasis on hunting for food, supported by a $200,000 grant.
The percentage of all new educational
content dedicated to mission-critical
subjects, including deer science,
chronic wasting disease, doe harvest,
and the value of deer to conservation.
