Final NDA Annual Report high no mail [1-12] - Flipbook - Page 3
In 2023, NDA generated impressive revenue growth. Overall revenue growth increased more than 17% over the prior year.
Key areas of growth included a 45% increase in advertising and sponsorship dollars. Building relationships with key corporate sponsors was the driving force. Grants and federal contracts doubled in 2023. Work on our public land initiative of
improving access, habitat and deer hunting on public lands allowed additional funding leverage for matching grants.
Each year, the NDA promises to spend at least 80 percent of all funds raised on our conservation mission. We met that goal
again in 2023, with 85 percent of our expenses going toward ensuring the future of wild deer, wildlife habitat and hunting.
One of our 昀椀nancial strategic initiatives is to diversify funding sources to strengthen the organization’s 昀椀nancial health. In
2023, NDA takes pride in its diverse revenue portfolio, no more than a third of any funding is coming from a single source.
STATEMENT OF FINANCIAL POSITION
Assets
Total Assets
Liabilities & Net Assets
Total Liabilities
Net Assets
Total Net Assets
12/31/2023
$ 4,277,632
$ 617,138
$ 3,660,494
Total Liabilities & Net Assets $ 4,277,632
STATEMENT OF FINANCIAL ACTIVITIES
Revenue
Total Revenue
Expenses
12/31/2023
$ 5,515,540
Total Expenses
Financials as of December 31, 2023 prior to NDA audit 昀椀nalization.
The National Deer Association is a 501(c)3 non-pro昀椀t organization
that takes great pride in its 昀椀nancial accuracy, transparency, and
accountability. In 2023, the NDA spent 85 percent of all contributions
directly on conservation and program services, keeping our
administrative expenses to a minimum. NDA has received the highest
possible rating from Charity Navigator for six years in a row.
$ 5,894,106
